Loved by Tastemakers, Proven Backstage

Proving the performance of our products under the hardest test - backstages of fashion shows. Our high-performance products have proven themselves in the fashion world and are trusted by industry experts.

Let your creativity run wild and be inspired by the hottest hair trends, all created with Authentic Beauty Concept.

Discover the Backstage Heroes

With our high-performance styling series, you're well equipped. Combining nature and science, these products were a success on the catwalks of Fashion Weeks, where they demonstrated their outstanding results.

Let your customers experience the excellence of runway styling while staying true to your values.

NEW HERO – Cosmic Blow-dry Jelly

A backstage favourite from fashion weeks, the Cosmic Blow-dry Jelly brings a new styling boost to your salon. It enables a range of on-trend looks—from airy, voluminous blow-dries to sleek wet styles and defined waves or curls.

Formulated with antioxidant-rich Açaí Oil, known for its protective properties, and COSMOS-certified Zea Mays Starch to support hold and a fuller hair feel, this multifunctional product also provides heat protection and frizz control. Easy to apply, it delivers a smooth finish and ensures versatile, effortless styling, both in-salon and at home.

Beyond Hair

For hair, face & skin
On the runways, Authentic Beauty Concept pushes the boundaries of hair care and styling by using Beyond Hair products in versatile and creative ways. We invite you to incorporate these innovative, versatile products into your salon's stylings. Not only will you create a complete beauty experience, but you'll also dare to offer a new level of creativity and explore new styling paths. Bring runway-inspired hair art right into your salon with Beyond Hair products.

“What makes the products stand out, not just at this show but at Fashion Week in general, is their versatility. They’re light, so you can build them up, it’s not heavy or harsh on the hair.” - Paul Hanlon for Chloé SS26

See the backstage of Chloé SS26 fashion show