SHAPING FUTURES' MISSION IS TO EMPOWER.

Schwarzkopf Professional is committed to improve lives. We‘re providing free hairdressing skills to students who come from socially challenged backgrounds.

Born in 2008, Shaping Futures evolved into a global initiative in 2010 when Schwarzkopf Professional partnered with SOS Children‘s Villages – the world’s largest non-profit organisation focusing on supporting children.

Since then, we’ve helped over 2600 young adults in 33 countries and €2.5 million euros has been dedicated towards shaping a brighter future.

Step 1: Working with trusted NGO partners, we select students who would most benefit from our skills-based vocational training.

Step 2: We give our students a firm foundation in all the basic hairdressing techniques including consultation, cutting, colouring and styling.

Step 3: Every graduate receives a certificate to recognise their achievements and celebrate their success.

Step 4: To provide long-term security and lasting success we work with local salon owners in an effort to place every student in full-time employment.

Together, we can change the world for the better.

In 2021, we’ve invested over €325,000 in Shaping Futures Initiative. We are harnessing the power of our brands to build a fairer world. 

There are many ways to get involved in the work of Shaping Futures. Become a volunteer trainer or make a donation – together we are helping to turn social disadvantage into professional success.