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Schwarzkopf Professional is committed to improve lives. We‘re providing free hairdressing skills to students who come from socially challenged backgrounds.

Born in 2008, Shaping Futures evolved into a global initiative in 2010 when Schwarzkopf Professional partnered with SOS Children‘s Villages – the world’s largest non-profit organisation focusing on supporting children.

Since then, we’ve helped over 2600 young adults in 33 countries and €2.5 million euros has been dedicated towards shaping a brighter future.


Step 1: Working with trusted NGO partners, we select students who would most benefit from our skills-based vocational training.

Step 2: We give our students a firm foundation in all the basic hairdressing techniques including consultation, cutting, colouring and styling.

Step 3: Every graduate receives a certificate to recognise their achievements and celebrate their success.

Step 4: To provide long-term security and lasting success we work with local salon owners in an effort to place every student in full-time employment.


Together, we can change the world for the better.

In 2021, we’ve invested over €325,000 in Shaping Futures Initiative. We are harnessing the power of our brands to build a fairer world. 

There are many ways to get involved in the work of Shaping Futures. Become a volunteer trainer or make a donation – together we are helping to turn social disadvantage into professional success.